Monday, April 29, 2024

Research Design: What it is, Elements & Types

what is research design

To determine the minimum amount of data necessary for your research, you may use rules of thumb in your area (i.e. 3 repetitions of the same experiment), Taguchi design or fractional factorial design. Therefore, the collection of the secondary data largely relies on literature review, database search, raw data mining and so on. Deterministic sampling, aka, non-probabilistic sampling, relies on non-random selection of the sample and is usually easier to perform. This definition was originally presented for archaeological endeavours and activities, but I believe it can be extended to any research area.

Bottom Line on Research Design & Study Types

They allow you to gain first-hand knowledge and original insights into your research problem. For practical reasons, many studies use non-probability sampling, but it’s important to be aware of the limitations and carefully consider potential biases. You should always make an effort to gather a sample that’s as representative as possible of the population.

Quantitative research design types and quantitative research design examples

The aim of correlational research is to identify the strength and direction of the relationship between the variables. The elimination technique relies on eliminating extraneous variables by holding them constant across treatments, such as by restricting the study to a single gender or a single socioeconomic status. Such technique allows for greater generalisability, but also requires substantially larger samples. In statistical control, extraneous variables are measured and used as covariates during the statistical testing process. Non-experimental research designs do not involve a manipulation of the situation, circumstances or experience of the participants.

Characteristics of Research Design

Oversampling will neither give you more additional information nor improve the accuracy of your results – it will just consume more of your time during the data collection period. Therefore, it’s crucial to decide the characteristics of the population you want to study at the outset of your research to maintain focus. For example, your population can be characterised by a specific demographic or comprise a given set of technologies. As you can probably imagine, ethnographic research design has the ability to provide rich, contextually embedded insights into the socio-cultural dynamics of human behaviour within a natural, uncontrived setting. Naturally, however, it does come with its own set of challenges, including researcher bias (since the researcher can become quite immersed in the group), participant confidentiality and, predictably, ethical complexities. All of these need to be carefully managed if you choose to adopt this type of research design.

what is research design

A pharmaceutical company wants to test a new drug to investigate its effectiveness in treating a specific medical condition. Researchers would randomly assign participants to either a control group (receiving a placebo) or an experimental group (receiving the new drug). They would rigorously control all variables (e.g, age, medical history) and manipulate them to get reliable results. Researchers hold all variables constant except for an independent variable to attribute changes to it, rather than other factors. In this research design, the researcher explores concepts and ideas on a subject to explore more theories.

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The design allows researchers to sharpen the research methods suitable for the subject matter and set up their studies for success. Your choice of statistical test depends on various aspects of your research design, including the types of variables you’re dealing with and the distribution of your data. You may also choose to use or adapt existing materials designed to measure the concept you’re interested in – for example, questionnaires or inventories whose reliability and validity has already been established. You can choose just one data collection method, or use several methods in the same study. For example, in an ethnography or a case study, your aim is to deeply understand a specific context, not to generalise to a population. Instead of sampling, you may simply aim to collect as much data as possible about the context you are studying.

what is research design

Observational Design

There are many different research design types when it comes to qualitative studies, but here we’ll narrow our focus to explore the “Big 4”. Specifically, we’ll look at phenomenological design, grounded theory design, ethnographic design, and case study design. Research design refers to the overall plan, structure or strategy that guides a research project, from its conception to the final data analysis.

Choose Data Analysis Techniques

Surveyors must be attentive to how questions early in a questionnaire may have unintended effects on how respondents answer subsequent questions. Researchers have demonstrated that the order in which questions are asked can influence how people respond; earlier questions can unintentionally provide context for the questions that follow (these effects are called “order effects”). In addition to the number and choice of response options offered, the order of answer categories can influence how people respond to closed-ended questions. Research suggests that in telephone surveys respondents more frequently choose items heard later in a list (a “recency effect”), and in self-administered surveys, they tend to choose items at the top of the list (a “primacy” effect). In most circumstances, the number of answer choices should be kept to a relatively small number – just four or perhaps five at most – especially in telephone surveys. Psychological research indicates that people have a hard time keeping more than this number of choices in mind at one time.

Personally, I prefer research designs that have reasonable degrees of both internal and external validities, i.e., those that fall within the cone of validity shown in Figure 5.1. But this should not suggest that designs outside this cone are any less useful or valuable. Researchers’ choice of designs are ultimately a matter of their personal preference and competence, and the level of internal and external validity they desire. External validity or generalisability refers to whether the observed associations can be generalised from the sample to the population (population validity), or to other people, organisations, contexts, or time (ecological validity). For instance, can results drawn from a sample of financial firms in the United States be generalised to the population of financial firms (population validity) or to other firms within the United States (ecological validity)? Survey research, where data is sourced from a wide variety of individuals, firms, or other units of analysis, tends to have broader generalisability than laboratory experiments where treatments and extraneous variables are more controlled.

A study design usually includes the methods of data collection, the type of data to be gathered, and how it will be analyzed. Research designs help ensure the study is reliable, valid, and can answer the research question. Choosing the appropriate research design for your study requires careful consideration of various factors. Start by clarifying your research objectives and the type of data you need to collect.

Some authors consider research design as the choice between qualitative and quantitative research methods. Others argue that research design refers to the choice of specific methods of data collection and analysis. Research design is also placed as a master plan for conducting a research project and this appears to be the most authentic explanation of the term. Focus group research is a type of research that involves bringing in a small group of subjects (typically six to ten people) at one location, and having them discuss a phenomenon of interest for a period of one and a half to two hours. Internal validity cannot be established due to lack of controls and the findings may not be generalised to other settings because of the small sample size. Hence, focus groups are not generally used for explanatory or descriptive research, but are more suited for exploratory research.

Likewise, while case research employ mostly face-to-face interviews to collect most qualitative data, the potential and value of collecting quantitative data should not be ignored. Irrespective of the specific research design employed, the goal of the researcher should be to collect as much and as diverse data as possible that can help generate the best possible insights about the phenomenon of interest. Qualitative research is subjective and exploratory; it determines relationships between collected data and observations. It is usually carried out through interviews with open-ended questions, observations that are described in words, etc.

It is a critical component of the research process and serves as a blueprint for how a study will be carried out, including the methods and techniques that will be used to collect and analyze data. A well-designed research study is essential for ensuring that the research objectives are met and that the results are valid and reliable. For qualitative data analysis, you may consider using thematic analysis or discourse analysis. The former focuses on the understanding the data content and its wider implications to determine key themes. The latter focuses on contextualising the data and is commonly used to understand the communication patterns.

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Research Design: What it is, Elements & Types

Table Of Content Bottom Line on Research Design & Study Types Quantitative research design types and quantitative research design exampl...